Breitling: The Weight of Time
An editorial brand film concept showcasing watch gears, premium materials, and ticking mechanics under warm lighting.
THE BRIEF
Develop a premium desaturated commercial edit that conveys luxury watch details, ticking gears, and heritage.
THE CONCEPT
Macro-lens details of rotating gears, leather strap stitching, and face glass reflections under warm, high-contrast lighting.
PRODUCTION PROCESS
01
POST-PRODUCTION EDITING
Paced cuts exactly matching mechanical ticking sound effects, ramping speed curves.
02
MOTION DESIGN & VISUAL VFX
Composited light sweeps, dust elements, and warm gold grading offsets in DaVinci.
SHOWCASE PLAYBACK
CAMPAIGN PERFORMANCE
3.8%Campaign CTRFrom initial pilot commercial tests.